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Posted: May 27, 2012
by Tom Henheffer

Bringing unconventional technologies to market: What are your experiences? What’s the best way to show consumers they work?

Showing  3 comments
  • Alex July 16, 2012 at 7:38 pm

    I’m in the payment industry. When the EMV compliance came in (the chip card requirement on POS machines), all of the processing companies rebelled but couldn’t do nothing but delay the inevitable.

    The bottom line is it’s a must and it’s a deployment cost for us, the processors. The only way to positively look at it is to explain to the merchants who use the technology that it’s there for them and will limit their liability for fraud, chargebacks, etc.

    Let me know if you would like to know more…
    Alex
    mail@pbhcanada.ca

  • Joanne July 26, 2012 at 12:41 am

    I’m going through the same issue. I have something new to the marketplace and is difficult to get people to wrap their head around the amazing things it can do. We resort to having to do a lot of free trials so they can see how it works but we have to put a lot of money out before we receive.

  • Rick August 1, 2012 at 2:14 pm

    Even marketing what is now a conventional technology has its challenges. We offer a text messaging service for community sports organizations enabling them to contact all coaches, players and parents in the event of last minute cancellations or venue changes. Most people love the service, but the market is run by volunteers and the last thing they want to do is bring on something new that might be more work, even if it saves their members time, money, gas and convenience.