B2B Sales Strategy: Insider tips – MaRS Best Practices

Mark Elliott, Co-Founder, Venture Accelerator Partners Inc., addresses the fundamentals of a B2B sales strategy while explaining the importance of value proposition and a targeted sales practice. Mark also shares tips on leading a sales team.

This content was created by MaRS Discovery District for the ONE network.  You can find more tools for entrepreneuers on the MaRS website.