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Scaling efficiently: Toronto’...
In a competitive business environment, finding efficiencies will help your company stay lean and outperform the competition. But miss... More
Finding a graphic designer for your...
Graphic designers provide services that most companies will need to make use of at one point or... More
Sacha Chua Sketchnotes: Memo Akten ...
FITC hired me to sketchnote the FITC Toronto 2013 conference/festival, which finished yesterday. Since the conference focused on art, design,... More
MaRSDD Growth strategies for small ...
It is not enough to be profitable. Companies must also grow. In fact, if you don’t grow, you won’t be... More
Expanding small business marketing ...
A shotgun approach is useless when expanding into new markets, especially when you’re a small business with a limited... More
Marc Gordon’s High 5 for Smal...
Ever regretted sending an angry email? Unlike writing a letter, placing it in an envelope and walking to the mail... More
Q&A: Toronto’s entertain...
Charles Khabouth is the restless king of Toronto’s nightlife. And the self-made, Lebanon-born entrepreneur and... More
Grow your small business: Simplify ...
It really depends on where you bring the most value to your business. A doctor may be at... More
Increase sales: Pitch products and ...
Sales is a competitive business, and no skilled sales professional believes they’re the only one trying to connect with a... More
The Honest CEO: Physiomed CEO Dr. S...
Physiomed is a large chain of over 35 multi-disciplinary Health Centre Clinics providing both Passive Care and Active Clinical Fitness... More
Marc Gordon’s High 5 For Smal...
It's been said that every person you meet can be a potential client. The problem is that many business people... More
Q&A – Marketing stairlif...
Baby Boomers are a lucrative market. They’re also smart, skeptical, and on the lookout for the best possible deal.... More
Red Tape: Small businesses can beat...
The chief executive of Ikea, the largest furniture company in the world, is trying to expand the business. Mikael... More
Diversity Marketing as Strategy: Tr...
Two weeks ago, we discussed marketing campaigns that a number of companies launched to target the Chinese-Canadian community.... MoreSketchnotes: Sacha Chua on Polar Mobile’s Kunal Gupta’s MarsDD Lived It Lectur...
Sacha Chua (Experivis) sketchnoted this live at the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Click on... MoreEleanor Healy: Lose weight while growing your small business with these 5 steps!
Looking back on the past few months, perhaps you realize that all the staff meetings, networking parties or other... MoreStar Business Club networking recap – Roger Pierce, Lauren Friese, Adain Nulman, Jim...
Odette Montelibano is a content strategist and the owner of Digital Ink who attended our first networking event and wrote... More
How-To: Name your small business &#...
When Richard Ward bought out his business partners, renaming the company just made sense. “While we were proud of... MoreDiversity marketing as strategy: Ja...
Two weeks ago, we discussed the lucrative Chinese-Canadian market. With over 1.35 million Chinese living in Canada, it is one... MoreDiversity Marketing as Strategy: Ja...
Over the past few weeks, we discussed the basics of ethnic marketing. Now we’ll examine the fastest growing... MoreEight SaaSy start-ups leading the move to consumerization
Information technology within the enterprise can be traced back to its earliest roots, when telegraphs and punch cards... MoreThe elevator pitch, a startup sales necessity
Note: This blog was originally posted on the Venture Accelerator Partners Inc. website. It is reposted here with permission... MoreClean 2013: Five simple tips for living a better, healthier life this year
January holds anticipation and hope. You might already be drawing up plans for your business and all the fresh opportunities... More
Niche marketing: Beat the worldR...
Being indispensable to a select group of customers can be good for business – especially when larger competitors are breathing... MoreTargeting Asians & South Asian...
Over the past few weeks, we discussed the lucrative New Canadian market, segmenting by tenure and ethnicities, and understanding different... MoreConsiderations for an ethnic-specif...
Last time, we talked about how we can segment immigrants of various tenures in Canada. Now that we understand behaviours... MoreGirl Geeks Toronto Vexed in the city: Being a woman in tech
See more from Sacha Chua here... More
How-To: The best tips for moving yo...
In the early 90's, IBM's business model broke. Instead of companies buying computers for their entire enterprise — IBM's principal... MoreEstablishing a process for sales success
Small business owners and entrepreneurs have an interesting relationship with sales and selling. They can tell you why things are... MoreWhy your small business needs to build its sales process
Small business owners and entrepreneurs have an interesting relationship with sales and selling. They can tell you why things are... MoreMarket communication in the Early Market
Marketing communication in the Early Market deals with how startups must tailor their communication in order for their message to reach... MoreHow-to: 4 body-smart nutrition techniques to survive a marathon meeting day
Marathon meeting day? Stay sharp with four simple nutrition techniques Written somewhere in the entrepreneurial handbook (wouldn’t that be... More
How-to: Creating demand for a new p...
It used to be tough for a cash-strapped startup to spark interest in an unheard of product or service.... MoreHow-To: Estimating market size for small business and entrepreneurs
Sizing the market is a necessary task for business and marketing planning, and budgeting for all start-ups, especially those that... MoreHigh Five for Small Business: How to Create a Quality business card for entrepreneurs
With the popularity of social media and electronic contacts, many people feel that business cards have become obsolete. On the... MoreMarketing how-to – Using tourism and bus tours to grow your business
Marketing a service or product unique to your region? You're business might want to move into the tourism game. Whether... MoreFrom rooftop farm to table
If you owned a building in New York City, what would you put on the roof? A sundeck? Solar panels,... MoreTraining Vs. Technology – Sol...
Doing more with what you have is an essential skill for successful businesses. Whether early-stage or well-established, growing exponentially or... More
Becoming sustainable: Toronto’...
When Rob Bateman and his crew at Bateman’s Bike Co. spread word of their early bird tune-up... MoreSales force: Kotler on marketing
About 11% of all employed people, or 18 million people, are engaged in selling. The emergence of the Internet... MoreMarketing roles and skills: Kotler on marketing
The marketing department’s role in too many companies has been limited to carrying out marketing communications. R&D invents the... More
Changing your marketing message
Presenting customers with a clear and consistent marketing message is critical to the success of a business. ... More
Taking your company global: Advice ...
The argument can finally be put to rest: size doesn’t matter. That is, small enterprises lacking... MorePartner or Perish: Forging effective alliances
Effective partnering to achieve your company objectives, rather than always having to build your own... MoreDefining your competitive edge
Define your competitive edge by finding different ways of being unique in the marketplace. By differentiating your product, service,... MoreCompetitive differentiation
Companies have many sources of differentiation available to them. At a strategic level, differentiation is achieved by adopting one of... More
Little company, big fight
Toronto’s Synaptop is a micro-enterprise doing big things. Founder and CEO Sami Siddique grew tired of the inefficiency of juggling... More
Tromba Tequila: Little guys open up...
You've officially made it when one of the city's most critically acclaimed restaurants crafts a cocktail in your honour. Origin,... More
