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Sales
articles
Posted: April 17, 2014
by Jared Lindzon

Convenience stores face off against The Beer Store in potential change to liquor laws

  Update: An organization called Ontario Beer Facts came out Tuesday with a new ad... More
Sales
articles
Posted: April 11, 2014
by Mandi Relyea-Voss and Sharon Schwendt-Vetere

Capturing the largest growing market in social media: Women

  In the digital world, social media has quickly evolved into a... More
Sales
articles
Posted: April 11, 2014
by Rosemary Westwood

Friday Roundup: Jim Flaherty has died

   Former federal finance minister Jim Flaherty died on Thursday.    Politicians and Canadians... More
Sales
articles
Posted: April 10, 2014
by Andrew Seale

The low-down on paid online ads in your digital marketing strategy

  As the social media ecosystem continues to expand, it can be hard for... More
eLUXE’s magazine The Lux Life has a team of writers and editors to ensure the content is relevant to consumers.
Sales
articles
Posted: April 9, 2014
by Andrew Seale

Good content marketing is king for ...

When it comes to having quality content, Google’s most recent update, Penguin, is a game-changer.   “Twenty years ago companies... More
Sales
articles
Posted: April 7, 2014
by Jennifer Kelly

Is your digital marketing helping land you that next speaking opportunity?

  Speaking at conferences and events can be a powerful way to raise awareness... More
Sales
articles
Posted: April 4, 2014
by Rosemary Westwood

FRIDAY ROUNDUP: Business confidence steadies, hiring techniques, and Olivia Chow on small ...

  Small business confidence improved marginally in Ontario in March, while slipping slightly across... More
versature
Sales
articles
Posted: March 17, 2014
by Jeremy Miller

What this stack of boxes has to do ...

Walking into Versature’s office, you can’t miss the wall of boxes. Three hundred to be exact, and they come... More
nk-Pycap-7-e1391445703275
Sales
articles
Posted: February 27, 2014
by Barb Gormley

Why selling is more about shutting ...

It’s no secret that succeeding in sales is all about asking the right questions and being a good listener, says... More
Sales
articles
Posted: February 24, 2014
by Marc Gordon

Marc Gordon’s High Five: improve customer service

It's been said that if you make your customers happy, everything will take care of itself.   However the problem... More
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Sales
articles
Posted: February 20, 2014
by Andrew Seale

Snaring customers with storefront s...

If you’ve found yourself wandering Toronto’s Queen West strip at night you might have come across a peculiar beacon –... More
A home renovation by Studio Jonah in Toronto.
Sales
articles
Posted: February 17, 2014
by

How (and why) small businesses shou...

After writing about my experience with request for proposal (RFP) process last year, I received a lot of questions from... More
Sales
articles
Posted: February 14, 2014
by Rosemary Westwood

FRIDAY ROUNDUP: the federal budget edition

The federal budget dominated news coverage this week (outside of the Canadian Olympic team's fantastic performance thus far, that... More
Sales
articles
Posted: February 7, 2014
by Rosemary Westwood

Friday Roundup: The risks of emerging markets for small businesses

A study out this week warns that exporting to emerging markets, while potentially lucrative, is "not for beginners."   ... More
Weather features at yonge and dundas
Sales
articles
Posted: January 31, 2014
by Jared Lindzon

Bad weather hits bottom lines of To...

For Jennifer Bundock, it seems like the forces of nature are working against her.   After four years of success... More
Screen Shot 2014-01-27 at 2.50.09 PM
Sales
articles
Posted: January 29, 2014
by Jeff Quipp

The Yelp effect: customer service a...

Online reviews are more important than ever.   Consumers are increasingly turning to review sites like Yelp, Tripadvisor and HomeStars... More
Big brands like Coca-Cola have mastered keeping their brands strong, despite a slow start to a new year.
Sales
articles
Posted: January 20, 2014
by Michelle Williams

Brand strength: How to weather to t...

The post-holiday slump may be inevitable for some businesses, but keeping your brand strong during the downtime at the start... More
Sales
articles
Posted: January 17, 2014
by Jennifer Kelly

How NOT to launch your 2014 marketing efforts

Everyone needs to market their company, but doing so means knowing where you want to go with the business, and... More
Screen Shot 2014-01-14 at 3.58.59 PM
Sales
articles
Posted: January 15, 2014
by

Digital marketing toolbox: 10 easy ...

For a new small business, getting the word out is an increasing challenge is a crowded online marketplace. But it's... More
Sales
articles
Posted: January 13, 2014
by Marc Gordon

Five New Year’s Resolutions For Increasing Sales

If you're like most business owners, you have already started strategizing ways to attract more clients and increase sales over... More
Sales
articles
Posted: January 10, 2014
by Andrew Lisa

It’s 2014, and your presentation folder should look like it

So your business's presentation folder is like Albert Einstein — filled with brilliant ideas, but ugly to look at. Well... More
A Circuit City store in Westminster, Colorado advertises that the chain is going out of business
Sales
articles
Posted: January 9, 2014
by Michael Baigel

Small business demise: Why some com...

We all know the critical role that small- to medium-sized enterprises (SMEs) play in our economy. Canada is home to... More
Aaron Vincent Elkaim for the Toronto Star
Sales
articles
Posted: January 8, 2014
by Barb Gormley

How to get on the shelf at big name...

Dream of selling to the Loblaws, Walmarts and Canadian Tires of the retail world?   It’s a daunting task, says... More
Chris O'Niell, managing director of Google Canada, thinks he know what's best for your small business.
Sales
articles
Posted: December 11, 2013
by Rosemary Westwood

Q&A: Why Google thinks it know...

Google thinks it knows what’s good for small businesses.   It’s why the company has taken to promoting cities across... More
Rob Ford at Executive Committee Meeting
Sales
articles
Posted: December 9, 2013
by Jerry Amernic

What Rob Ford and SARS have in comm...

I once had a photo taken of me with Toronto Mayor Rob Ford.   We were at a party and... More
Sales
articles
Posted: November 22, 2013
by Barb Gormley

Landing your first small business client

You’ve got a finely-tuned business plan, sweated over your website and made friends with your banker. Now comes the... More
newUSmarket
Sales
articles
Posted: November 20, 2013
by Vikram Barhat

How small businesses tap in to the ...

For many Canadian businesses, expanding into the U.S. is the Holy Grail of success.   Apart from the geographic proximity... More
provided photo
Sales
articles
Posted: November 15, 2013
by Jared Lindzon

Toronto businesses raise money for ...

When Nancy Saclausa, manager of the Bagel World bakery and restaurant on Wilson Avenue, saw news reports about Typhoon... More
Outdoor Fitness
Sales
articles
Posted: November 9, 2013
by Chala Dincoy

Chala Dincoy on what her (bootcamp)...

My Husband Cheated! Wait — my Andy would never cheat on me. But he did cheat on his bootcamp class. Here’s... More
Sales
articles
Posted: November 4, 2013
by Jacob Serebrin

Entrepreneurial Seniors taping wave of retiring baby boomers starting small businesses

Entrepreneurship isn’t just a young man’s game. An increasing number of older Canadians are now founding... More
Patricia Bader-Johnston and her daughter, Maia Johnston, stand with fisherman Jun Sasaki and hold shells marked with messages to those who died in the 2011 Tsunami.
Sales
articles
Posted: November 1, 2013
by Kyle Mullin

Building Japan’s Green Econom...

The Fukushima disaster claimed not only Japanese lives, but also the livelihoods of many survivors. Patricia Bader-Johnston works to... More
IMG_8327
Sales
articles
Posted: October 28, 2013
by Kyle Mullin

Hamilton’s David Bochsler bui...

Singapore may seem like paradise for the tourists browsing its glitzy malls, but David Bochsler says residing there is... More
shutterstock_123256870
Sales
articles
Posted: October 25, 2013
by Chala Dincoy

Chala Dincoy on Canadian Small Busi...

When my client Ann (not her real name) kept crashing her head against the wall, telling people they needed... More
Sales
articles
Posted: October 21, 2013
by Kyle Mullin

Educating children of Singapore’s Canadian expats: Canadian International SchoolR...

Today’s Canadian expats aren’t carefree youngsters looking for adventure — they’re just as likely to be suit and tie... More
shutterstock_130431542
Sales
articles
Posted: October 4, 2013
by Kyle Mullin

Canadian entrepreneur fights to kee...

Richard Motein has been deep diving since 1971.   For the past 16 years he’s been combing the... More
photo
Sales
articles
Posted: September 23, 2013
by

Chinese Hospitality Industry: Montr...

Joel Shuchat says there’s a budding new hospitality demographic in China that’s being left to wilt by most hotels.... More
shutterstock_117592768
Sales
articles
Posted: September 20, 2013
by Jacob Serebrin

How-To: Finding funding for Canadia...

Whether new or established, finding funding is always a challenge for small businesses. Federal, provincial and large municipal... More
shutterstock_110130863
Sales
articles
Posted: September 18, 2013
by Tom Henheffer

Small Business how-to: Surviving th...

When January, 2003 came around, Jennifer Ger knew her business was about to change. That was the six-month... More
shutterstock_75059140
Sales
articles
Posted: September 11, 2013
by Barb Gormley

Sales and Marketing: Selling unusua...

TV glasses. The flask tie. A fishtank cleaning service. A guys-only spa. When it comes to innovative products and... More
Nick Kozak for the Toronto Star
Sales
articles
Posted: September 4, 2013
by Tom Henheffer

Q&A: Jonathan Elias on Dundas ...

Tucked away from the downtown core, on a west-end stretch of Dundas street dotted with Portuguese bakeries, independent coffee... More
Tim Cork Colour 5x7
Sales
articles
Posted: August 29, 2013
by Tom Henheffer

Great entrepreneurs fear no failure...

Stop being afraid of failure.   That’s the message from motivational speaker, author and networking guru Tim Cork,... More
shutterstock_110395361
Sales
articles
Posted: August 19, 2013
by Kyle Mullin

Asian Patent and Copyright law: No ...

Let it be known — Asia is no longer the land of knockoffs. At least that's Caroline Berube's motto... More
shutterstock_123568681
Sales
articles
Posted: August 16, 2013
by Jared Lindzon

3 Social Media Keys to entrepreneur...

Need more cash for your business?   Well a social media campaign on Facebook, Twitter or YouTube, when... More
shutterstock_125292026
Sales
articles
Posted: August 14, 2013
by Tom Henheffer

Changing consumer buying habits: Ge...

Grueling hours conducting surveys. Day’s spent cold calling investors. An exhaustive interview process to get the right staff on... More
Paul Chato
Sales
articles
Posted: July 22, 2013
by Paul Chato

Entrepreneurs, is your small busine...

Space 1999 was a British sci-fi show that aired in 1975. It starred Martin Landau and Barbara Bain. The... More
DDH Pull Up Bar
Sales
articles
Posted: July 18, 2013
by Tom Henheffer

Esquire’s A.J. Jacob’s ...

A.J. Jacobs is not your traditional entrepreneur.   Best selling author, essayist, and Esquire editor-at-large, Jacobs... More
shutterstock_85769425
Sales
articles
Posted: July 17, 2013
by Jacob Serebrin

How-To: Moving your small business ...

Business owners looking to grow need to know what they want, and understand how their company works. Neil... More
Social Media STOCK IMAGE
Sales
articles
Posted: July 3, 2013
by Barb Gormley

Social Media for Small Business: Yo...

There’s no doubt about it – a strong social media presence can lift your brand. But while you may... More
Sales
articles
Posted: June 24, 2013
by Robert King

Canadian Small Business job creation rises, entrepreneurs need more resources – Intu...

Small business owners are by definition a lot of things. They are risk takers, inventors, community builders – but... More
Production line workers (efficiency) STOCK PHOTO
Sales
articles
Posted: June 19, 2013
by Roger Pierce

Scaling efficiently: Toronto’...

In a competitive business environment, finding efficiencies will help your company stay lean and outperform the competition. But miss... More
shutterstock_53306749
Sales
articles
Posted: June 7, 2013
by Annie Harrington

Finding a graphic designer for your...

Graphic designers provide services that most companies will need to make use of at one point or... More
20130423 FITC Toronto 2013 - 07 - Trying to Understand the Nature of Reality
Sales
articles
Posted: May 27, 2013
by Sacha Chua

Sacha Chua Sketchnotes: Memo Akten ...

FITC hired me to sketchnote the FITC Toronto 2013 conference/festival, which finished yesterday. Since the conference focused on art, design,... More
shutterstock_41241697
Sales
articles
Posted: May 24, 2013
by Philip Kotler

MaRSDD Growth strategies for small ...

It is not enough to be profitable. Companies must also grow. In fact, if you don’t grow, you won’t be... More
shutterstock_99949757
Sales
articles
Posted: May 22, 2013
by Barb Gormley

Expanding small business marketing ...

A shotgun approach is useless when expanding into new markets, especially when you’re a small business with a limited... More
shutterstock_112140908
Sales
articles
Posted: April 29, 2013
by Marc Gordon

Marc Gordon’s High 5 for Smal...

Ever regretted sending an angry email? Unlike writing a letter, placing it in an envelope and walking to the mail... More
Charles_2
Sales
articles
Posted: April 25, 2013
by Tom Henheffer

Q&A: Toronto’s entertain...

Charles Khabouth is the restless king of Toronto’s nightlife. And the self-made, Lebanon-born entrepreneur and... More
shutterstock_124904123
Sales
articles
Posted: April 23, 2013
by Roger Pierce

Grow your small business: Simplify ...

It really depends on where you bring the most value to your business. A doctor may be at... More
Cody Pierson
Sales
articles
Posted: April 8, 2013
by Cody Pierson

Increase sales: Pitch products and ...

Sales is a competitive business, and no skilled sales professional believes they’re the only one trying to connect with a... More
Scott Wilsson
Sales
articles
Posted: April 1, 2013
by Johan Johannesson

The Honest CEO: Physiomed CEO Dr. S...

Physiomed is a large chain of over 35 multi-disciplinary Health Centre Clinics providing both Passive Care and Active Clinical Fitness... More
shutterstock_121923616
Sales
articles
Posted: March 29, 2013
by Marc Gordon

Marc Gordon’s High 5 For Smal...

It's been said that every person you meet can be a potential client. The problem is that many business people... More
Silver Cross CEO Bob Harvey
Sales
articles
Posted: March 28, 2013
by

Q&A – Marketing stairlif...

Baby Boomers are a lucrative market.   They’re also smart, skeptical, and on the lookout for the best possible deal.... More
shutterstock_82783543
Sales
articles
Posted: March 27, 2013
by Stephanie Findlay

Red Tape: Small businesses can beat...

The chief executive of Ikea, the largest furniture company in the world, is trying to expand the business.   Mikael... More
Diversity_Mktg_Strategy2
Sales
articles
Posted: March 8, 2013
by Jaime Christian

Diversity Marketing as Strategy: Tr...

Two weeks ago, we discussed marketing campaigns that a number of companies launched to target the Chinese-Canadian community.... More
Sales
articles
Posted: March 4, 2013
by Sacha Chua

Sketchnotes: Sacha Chua on Polar Mobile’s Kunal Gupta’s MarsDD Lived It Lectur...

Sacha Chua (Experivis) sketchnoted this live at the free MaRS Entrepreneurship 101 series (webcast and in-person session every Wednesday). Click on... More
Sales
articles
Posted: March 1, 2013
by Eleanor Healy

Eleanor Healy: Lose weight while growing your small business with these 5 steps!

  Looking back on the past few months, perhaps you realize that all the staff meetings, networking parties or other... More
Sales
articles
Posted: February 27, 2013
by Odette Montelibano

Star Business Club networking recap – Roger Pierce, Lauren Friese, Adain Nulman, Jim...

Odette Montelibano is a content strategist and the owner of Digital Ink who attended our first networking event and wrote... More
shutterstock_97952258
Sales
articles
Posted: February 27, 2013
by Barb Gormley

How-To: Name your small business &#...

When Richard Ward bought out his business partners, renaming the company just made sense.   “While we were proud of... More
Diversity_Mktg_Strategy2
Sales
articles
Posted: February 21, 2013
by Jaime Christian

Diversity marketing as strategy: Ja...

Two weeks ago, we discussed the lucrative Chinese-Canadian market.  With over 1.35 million Chinese living in Canada, it is one... More
Sales
articles
Posted: February 11, 2013
by Sacha Chua

The Art of Pricing: How-to Find Hidden Profits to Grow Business—Rafi Mohammed

... More
Diversity_Mktg_Strategy2
Sales
articles
Posted: February 8, 2013
by Jaime Christian

Diversity Marketing as Strategy: Ja...

Over the past few weeks, we discussed the basics of ethnic marketing. Now we’ll examine the fastest growing... More
Sales
articles
Posted: February 4, 2013
by Neha Khera

Eight SaaSy start-ups leading the move to consumerization

Information technology within the enterprise can be traced back to its earliest roots, when telegraphs and punch cards... More
Sales
articles
Posted: February 1, 2013
by Steve Gruber

The elevator pitch, a startup sales necessity

Note: This blog was originally posted on the Venture Accelerator Partners Inc. website. It is reposted here with permission... More
Sales
articles
Posted: January 30, 2013
by Eleanor Healy

Clean 2013: Five simple tips for living a better, healthier life this year

January holds anticipation and hope.  You might already be drawing up plans for your business and all the fresh opportunities... More
shutterstock_113512525
Sales
articles
Posted: January 30, 2013
by Roger Pierce

Niche marketing: Beat the worldR...

Being indispensable to a select group of customers can be good for business – especially when larger competitors are breathing... More
Diversity_Mktg_Strategy2
Sales
articles
Posted: January 24, 2013
by Bernice Cheung

Targeting Asians & South Asian...

Over the past few weeks, we discussed the lucrative New Canadian market, segmenting by tenure and ethnicities, and understanding different... More
Diversity_Mktg_Strategy2
Sales
articles
Posted: January 10, 2013
by Bernice Cheung

Considerations for an ethnic-specif...

Last time, we talked about how we can segment immigrants of various tenures in Canada.  Now that we understand behaviours... More
Sales
articles
Posted: January 7, 2013
by Sacha Chua

Girl Geeks Toronto Vexed in the city: Being a woman in tech

See more from Sacha Chua here... More
Nick Kozak for the Toronto Star
Sales
articles
Posted: January 2, 2013
by Stephanie Findlay

How-To: The best tips for moving yo...

In the early 90's, IBM's business model broke. Instead of companies buying computers for their entire enterprise — IBM's principal... More
Sales
articles
Posted: December 21, 2012
by Tibor Shanto

Establishing a process for sales success

Small business owners and entrepreneurs have an interesting relationship with sales and selling. They can tell you why things are... More
Sales
articles
Posted: December 10, 2012
by Tibor Shanto

Why your small business needs to build its sales process

Small business owners and entrepreneurs have an interesting relationship with sales and selling. They can tell you why things are... More
Sales
articles
Posted: December 3, 2012
by MaRS Discovery District

Market communication in the Early Market

Marketing communication in the Early Market deals with how startups must tailor their communication in order for their message to reach... More
Sales
articles
Posted: November 30, 2012
by Eleanor Healy

How-to: 4 body-smart nutrition techniques to survive a marathon meeting day

Marathon meeting day? Stay sharp with four simple nutrition techniques   Written somewhere in the entrepreneurial handbook (wouldn’t that be... More
Nick Kozak, for the Toronto Star
Sales
articles
Posted: November 28, 2012
by Ryan Starr

How-to: Creating demand for a new p...

It used to be tough for a cash-strapped startup to spark interest in an unheard of product or service.... More
Sales
articles
Posted: November 5, 2012
by MaRS Discovery District

How-To: Estimating market size for small business and entrepreneurs

Sizing the market is a necessary task for business and marketing planning, and budgeting for all start-ups, especially those that... More
Sales
articles
Posted: November 2, 2012
by Marc Gordon

High Five for Small Business: How to Create a Quality business card for entrepreneurs

With the popularity of social media and electronic contacts, many people feel that business cards have become obsolete. On the... More
Sales
articles
Posted: October 31, 2012
by M.E. Powell

Marketing how-to – Using tourism and bus tours to grow your business

Marketing a service or product unique to your region? You're business might want to move into the tourism game. Whether... More
Sales
articles
Posted: October 8, 2012
by MaRS Discovery District

From rooftop farm to table

If you owned a building in New York City, what would you put on the roof? A sundeck? Solar panels,... More
Cody Pierson
Sales
articles
Posted: October 5, 2012
by Cody Pierson

Training Vs. Technology – Sol...

Doing more with what you have is an essential skill for successful businesses. Whether early-stage or well-established, growing exponentially or... More
Aaron Harris for the Toronto Star
Sales
articles
Posted: October 3, 2012
by Andrew Seale

Becoming sustainable: Toronto’...

When Rob Bateman and his crew at Bateman’s Bike Co. spread word of their early bird tune-up... More
Sales
articles
Posted: September 10, 2012
by Philip Kotler

Sales force: Kotler on marketing

About 11% of all employed people, or 18 million people, are engaged in selling. The emergence of the Internet... More
Sales
articles
Posted: September 7, 2012
by Philip Kotler

Marketing roles and skills: Kotler on marketing

The marketing department’s role in too many companies has been limited to carrying out marketing communications. R&D invents the... More
Archer
Sales
articles
Posted: September 5, 2012
by Ryan Starr

Changing your marketing message

Presenting customers with a clear and consistent marketing message is critical to the success of a business.  ... More
Evan Holt for the Toronto Star
Sales
articles
Posted: August 7, 2012
by Sharon Aschaiek

Taking your company global: Advice ...

The argument can finally be put to rest: size doesn’t matter.   That is, small enterprises lacking... More
Sales
articles
Posted: June 28, 2012
by MaRS Discovery District

Partner or Perish: Forging effective alliances

Effective partnering to achieve your company objectives, rather than always having to build your own... More
Sales
articles
Posted: June 15, 2012
by MaRS Discovery District

Defining your competitive edge

Define your competitive edge by finding different ways of being unique in the marketplace. By differentiating your product, service,... More
Sales
articles
Posted: June 14, 2012
by MaRS Discovery District

Competitive differentiation

Companies have many sources of differentiation available to them. At a strategic level, differentiation is achieved by adopting one of... More
Sami Siddique, CEO of Synaptop at his office at One Yonge Street.
Sales
articles
Posted: June 13, 2012
by Chelsey Burnside

Little company, big fight

Toronto’s Synaptop is a micro-enterprise doing big things. Founder and CEO Sami Siddique grew tired of the inefficiency of juggling... More
Tequila Tromba
Sales
articles
Posted: May 27, 2012
by Sarah Parniak

Tromba Tequila: Little guys open up...

You've officially made it when one of the city's most critically acclaimed restaurants crafts a cocktail in your honour. Origin,... More
glenn johnson
Sales
articles
Posted: May 27, 2012
by Michael Benedict

Slow, quiet, and efficient

The global leader in creating mid-sized wind turbines has an uncomplicated marketing strategy: let the product speak for... More