Articles

Eight SaaSy start-ups leading the move to consumerization

Information technology within the enterprise can be traced back to its earliest roots, when telegraphs and punch cards made their debut and began to streamline business processes. Technology continued to evolve over the years, from the introduction of the mainframe to portable programming languages to personal computers and the Internet. These innovations enabled knowledge workers to become more productive and companies to expand their product and service offerings across the globe.

With each passing year and each new technology, it was usually large public agencies and enterprises that were the first to adopt new systems and devices. The personal computer, wireless data cards and Blackberry smartphones all made their entrance into the enterprise space. As these technologies matured, they began trickling into small- and medium-sized businesses (SMBs), after which they finally landed in the consumer space.

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While swiftly accepted on the consumer side, the adoption of cloud computing has been slow on the enterprise side. One key reason is that it requires IT to relinquish the same amount of control (i.e., control of managing hardware, hosting data and performing updates).

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Traditional enterprise software often comes at a steep price, based around a licensing model and tied to a complex contract. Months of negotiations can ensue in order to agree on maintenance terms, a payment schedule and customized modules.

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Enterprise software has been known for many great things, but simplicity and ease-of-use are certainly not amongst them. As Eric Schmidt, former CEO of Google, so eloquently put it, “enterprise software has traditionally been built around a model of control and licensing.”

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