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Videos
Posted: January 4, 2013
by MaRS Discovery District

How to Plan and Execute Great Startup Marketing Programs – MaRS Best Practices

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results.

This content was created by MaRS Discovery District for the ONE network.  You can find more tools for entrepreneuers on the MaRS website